Balocco: investment for two figure growth

High quality raw materials and investment in technology. This is the strategy implemented by Balocco during the years of the recession, which has enabled it to continue its trend of two figure growth.

Over the last decade, the Fossano food company has invested 55 million euro in automating its processes - with no cost for its workforce. Balocco now aims to grow its position in foreign markets with Italian style breakfasts, and is betting another 30 million over the next 5 years to further expand its production capacity. The investment will go to expand its snacks line and improve logistics in its core business departments (panettone, pandoro and colomba cakes).

The other important challenge the company is preparing for is located in the city of Bologna, where Fico Eataly World (Fabbrica Italiana Contadina) will be housing Balocco and other top Italian food companies (40 in all) with fully fledged miniature factories. The objective is to create a centre with museum, tasting, shopping and teaching facilities, open to the public and tourists, who will be able to see for themselves how Italian foods and wines are made, from raw materials to finished product.

Balocco, which is also looking at new product lines, registered 12% growth in the first six months of 2017 and is confident of equally good results for the second half of the year.