Esselunga rolls out first Clicca e Vai pickup point

As part of its efforts to diversify its sales channels, Esselunga has launched its first Clicca e Vai (“click-and-go”) pickup point in Varedo (province of Monza).

Customers can now shop online then collect their purchases any time from two hours to two days later. This marks an expansion of the Esselunga a Casa web service launched in 2001 which now covers 1,115 municipalities in the regions of Lombardy, Veneto, Emilia Romagna, Tuscany and Piedmont.

In 2016 this service was used 1,350,000 times and generated total revenues of 158 million euros.