Evian vows to use 100% rPET bottles by 2025

Evian, Danone’s popular mineral water brand, has pledged to make all its plastic bottles from 100% recycled plastic by 2025, compared to 25% at present.

For this purpose, it has teamed up with Canadian firm Loop Industries, a leading innovation technology start-up in the field of sustainably produced plastic.

This partnership has led to the development of a technology for continuous large-scale recycling of PET waste into granules of sufficiently high quality to be turned back into bottles.

The process is capable of eliminating all impurities from post-consumer polyester, including pigments, additives, labels and other polymers. For Evian this will mean the need for less virgin plastic, less oil consumption and consequently lower greenhouse gas emissions.

Evian is also partnering with a research mission sponsored by a Dutch start-up which aims to remove highly polluting plastic waste from the world’s oceans.

Scientists estimate that by 2025, the year the French company is set to introduce its 100% rPET bottles, more than 455 million tonnes of plastic residues will have been released into the oceans.