Hershey focuses on savoury snacks and acquires Pirate Brands
Hershey, the largest US chocolate maker, has acquired Pirate Brands from New Jersey-based B&G Foods for $420 million.
The Pirate Brands business, which covers the brands Pirate’s Booty, Smart Puffs and Original Tings, is a market leader in the field of savoury snacks free from artificial flavours, colours and preservatives, with retail sales up 8% on a year-over-year basis. The transaction is expected to be concluded in Q4 2018.
