Massimo Zanetti Beverage Group continues its international development

Massimo Zanetti Beverage Group, owner of the brand Segafredo, has announced new acquisitions and partnerships in the Asia-Pacific region (by May this year) and in Latin America (in the medium term).

The Group is particularly focused in Brazil, the world’s largest coffee producer and second largest consumer.

International development is a key component of the Italian Group’s strategic plans, which include expanding its global network of coffee house franchises from the current 330 to a total of 500 stores worldwide. The Group also has its sights set on China and Africa.