Mukki milk reaches Chinese consumers

Thanks to a strategic partnership between Italian dairy products company Centrale del Latte d’Italia (5 facilities and 450 employees) and the Alibaba Group, Chinese consumers will now have a chance to drink 100% Italian-produced milk.

The agreement involves the sale of Mukki brand long-life full-cream milk (1 litre and 200 millilitre cartons) to a potential market of 460 million consumers through Tmall, the Chinese giant’s e-commerce platform.

The decision made by Centrale del Latte d’Italia to focus on the Asian market stems from the growth in Chinese imports, which have increased almost six fold over the last 4 years.