Roadhouse signs food delivery agreement with Glovo

Roadhouse, the popular Italian steakhouse chain owned by Cremonini group, has signed a partnership agreement with the Spanish delivery app Glovo for home deliveries of its meals in nine Italian cities: Milan, Rome, Genoa, Verona, Palermo, Monza, Turin, Bologna and Padua.

Glovo was chosen as a partner due to its smart approach to the food delivery market and its ability to meet the needs of urban users, especially those aged between 25 and 45, who are the main target in this segment.

According to a recent Nielsen study, a total of 4.4 million Italians regularly order food online for home delivery, 27% more than in 2017, and the business as a whole is now worth an estimated €2.4 billion.