Italian packaging machinery takes centre stage at Pack Expo International in Chicago
Around 80 companies are taking part in the US show from 2 to 5 November. Ucima and the Italian Trade Agency are supporting the Italian participation with a campaign entitled "Excellence in Packaging"
In partnership with the Italian Trade Agency ITA, the Italian automatic packaging machinery manufacturers' association Ucima is supporting the participation of around 80 Italian packaging machinery manufacturers in the show Pack Expo International, to be held in Chicago (Illinois, USA) from 2 to 5 November.
Alongside its institutional stand, the Association is involved in numerous promotional activities. These include two collective pavilions hosting Italian companies in the processing and packaging sectors, a guide map handed out to visitors showing all the Italian companies present, and distinctive tabletop displays on each stand.
Just as they did for the exhibition Interpack held in Düsseldorf, Germany in May, Ucima and ITA have conducted an advertising campaign that includes both the official guide map of Pack Expo International and the leading American trade journals for the sector. Again using the slogan “Excellence in Packaging. See what Italy can do for you”, this campaign marks a further step forward in the process of strengthening Italy's technological leadership in the American market.
Last but not least, the Italian Packaging Technology Award will be presented at Eataly Chicago. Organised by the Italian Trade Agency ITA in cooperation with Ucima, it is aimed at US and Canadian students who have distinguished themselves in projects for new packaging materials and in technical innovations in packaging machinery for the manufacturing industry.
One of the most important packaging technology exhibitions, Pack Expo International is held annually in alternating venues. In 2014 the organizers are anticipating upwards of 45,000 visitors, including at least 5,000 international attendees.
In 2013 total US imports for the sector rose by 6.8% with respect to 2012. Italian products accounted for US $332.7 million, a 17.2% share of the total.
